The spark in Lene’s marriage is long gone and when she suddenly loses her job at a prestigious advertisement agency, she feels lost and humiliated, wondering what to do next. One drunken night, she posts a scantily clad picture of herself wearing a traditional folk costume – mostly as a joke – on the website InsideFans.nLene soon realizes there is a niche audience out there who are thirsty for more and willing to pay for it. The side income comes in handy, as the excitement and freedom she feels living this new, secret life is hard to deny. At the same time, the fear of being exposed is exhausting – because who are they really, the people watching her?